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Course / Course Details

Social Media Marketing Strategy

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    By - Super admin

  • 76 students
  • N/A
  • (0)

Course Requirements

  • 1. Basic understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • 2. Access to a computer or mobile device with internet connectivity.
  • 3. Familiarity with basic marketing concepts (optional but recommended).
  • 4. Willingness to engage with real-world case studies and create mock campaigns.

    • Course Description

    This course provides an in-depth understanding of how to design and implement effective social media marketing strategies. Participants will learn to analyze target audiences, craft engaging content, leverage analytics tools, and align social media efforts with broader business objectives. The course covers key platforms, content strategy, paid advertisements, performance metrics, and emerging trends in social media marketing. 

    Course Outcomes

    By the end of the course, participants will be able to:
    1. Develop and implement a comprehensive social media marketing strategy.
    2. Identify and target appropriate audiences for different social media platforms.
    3. Create compelling, platform-specific content that drives engagement.
    4. Use analytics tools to monitor, evaluate, and optimize campaign performance.
    5. Integrate social media strategies with overall business and marketing goals.
    6. Stay updated with emerging social media trends and tools to maintain a competitive edge.

    Course Curriculum

    • chapters
    • lectures
    • quizzes
    • N/A total length
    Toggle all chapters
    1 Module 1 Learning Objectives
    1 Min

    2 Social Media Impact On Businesses
    3 Min

    3 Social Media Marketing and Its Goals
    1 Min

    4 Social Media Marketing Before vs Now
    3 Min

    5 Identifying Target Audience and Buyer Persona
    1 Min

    6 Overview Of Social Media Platforms
    2 Min

    7
    N/A

    8 SMM Exercise 1
    5 Min

    1 Module 2 Learning Objectives
    1 Min

    2 Setting Clear and Measurable Social Media Objectives
    N/A

    3 How to Use Content Pillars to Build Your Social Strategy
    3 Min

    4 Conducting A Social Media Audit
    2 Min

    5 Developing A Social Media Marketing Plan
    2 Min

    6 How to market a Business on Social Media
    5 Min

    7
    N/A

    8 SMM Exercise 2
    5 Min

    1 Module 3 Learning Objectives
    1 Min

    2 Understanding Different Content Formats
    2 Min

    3 Content Creation vs Content Curation
    1 Min

    4 Why Content curation is important for learning
    N/A

    5 Content Promotion Strategies
    3 Min

    6
    N/A

    7 SMM Exercise 3
    5 Min

    1 Module 4 Learning Objectives
    N/A

    2 Introducing Social Media Advertising Platforms
    1 Min

    3 Creating Effective Ad Campaigns
    3 Min

    4 Psychology Behind God Advertising
    N/A

    5 What is Digital Marketing
    3 Min

    6
    N/A

    7 SMM Exercise 4
    5 Min

    1 Module 5 Learning Objectives
    N/A

    2 KPIs For Social Media Marketing
    1 Min

    3 Using Social Media Analytics
    1 Min

    4 Analyzing Competitor Performance
    2 Min

    5 Social Media Measurement
    5 Min

    6
    N/A

    7 SMM Exercise 5
    5 Min

    1 Module 6 Learning Objectives
    N/A

    2 Building And Managing A Social Media Community
    2 Min

    3 Social Media Customer Service
    2 Min

    4 Influencer Marketing
    2 Min

    5 Tips to Building an Engaging Community
    5 Min

    6
    N/A

    7 SMM Exercise 6
    5 Min

    1 Module 7 Learning Objectives
    N/A

    2 Integrating Social Media With E Commerce Platforms
    1 Min

    3 Conversion Optimization and Mobile Marketing
    1 Min

    4 Impact Of Social Media Apps In Marketing
    2 Min

    5 E-commerce Social Media Tips
    4 Min

    6
    N/A

    7 SMM Exercise 7
    5 Min

    1 Module 8 Learning Objectives
    N/A

    2 Social Media Trends and Innovations
    1 Min

    3 The Future of Social Media Marketing
    6 Min

    4 Social Media Marketing trends
    N/A

    5
    N/A

    6 SMM Exercise 8
    10 Min

    1 Capstone Project
    2 Hours 30 Min

    2
    N/A

    Instructor

    Super admin

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    • Duration N/A

    • Lectures lessons

    • Enrolled 76 students

    • Category: Marketing & Sales

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    • Language: English

    • Skill Level Beginner

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    • Full lifetime access

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